INDIAN PREMIER LEAGUE 2024: Unleashing the Business Model’s Winning Strategies

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Indian Premier League


Cricket is a sport cherished by millions worldwide. It goes beyond geographical, cultural, or social boundaries to unite people in the euphoria of its competitive spirit. In the cricket-crazed nation of India, the Indian Premier League (IPL) stands as a beacon of this passion, revolutionizing the sport and its business landscape. 

Since it started in 2008, the Indian Premier League has become one of the coolest cricket tournaments ever, watched by people all over the world. But it’s not just about the games, the IPL is also about having fun, making money, and cheering for your favorite teams.

The Indian Premier League (IPL) is a professional cricket league in India, which has rapidly become one of the most popular and valuable cricket leagues globally. The IPL combines entertainment with fast-paced action and attracts players from around the world. The league is owned by the Board of Control for Cricket in India (BCCI), which is a private entity and not directly controlled by the Indian government.

It’s changed how we see sports and how they make money. So, when we look at cricket and the IPL, we see a cool mix of awesome games and smart business ideas that make it all possible.

Ecosystem of IPL

The IPL ecosystem is like a big team that works together to make India’s top cricket league a success. Imagine it as a big puzzle with many pieces! The main parts are the ten teams, each representing a different city or area in India. These teams find players, manage games, and connect with fans in their area. 

Then, there’s the BCCI, which is like the boss, making sure everything runs smoothly and that money is shared fairly. Broadcasting partners help by showing the games on TV and online, making sure people all over the world can watch. 

Companies also join in by sponsoring the teams and the league, helping to pay for everything. And don’t forget about all the other jobs, like selling snacks at the games or making cool team merchandise. All these pieces come together to make the IPL exciting and important for India’s culture and economy!

Franchise Dynamics

The IPL teams are owned by private companies or individuals such as celebrities and rich businesspersons. The owners of the IPL teams have to bear significant expenses such as the salaries of the players, transportation, and training.

The main source of revenue for the IPL teams is from sponsors. There are team sponsors whose logos can be seen on the jerseys of the team members. On average, there are 10 brand logos on a regular IPL outfit.

Apart from this, when you go to watch the matches in the stadium, the revenue from the ticket you buy goes to the IPL teams. Each team plays at least seven home matches, and 80% of the revenue from the sale of tickets goes to the home team.

Additionally, merchandising is also a source of revenue for the IPL teams. When you buy jerseys of your favorite teams or IPL merchandise, the income from selling these merchandise goes directly to the IPL teams. There are 10 registered teams for Indian Premier League 2024 with outstanding cricketers playing for their respective franchises. The team names are as follows:  

  • Rajasthan Royals
  • Kolkata Knight Riders
  • Chennai Super Kings
  • Royal Challengers Bengaluru
  • Delhi Capitals
  • Lucknow Super Giants
  • Mumbai Indians
  • Punjab Kings
  • Sunrisers Hyderabad
  • Gujarat Titans

The Business Model of the Indian Premier League (IPL)

The BCCI is at the center of the IPL’s business model and is responsible for conducting and organizing the league. The BCCI has two main sources of revenue: sponsorship amounts and the sale of broadcasting rights.

Sponsorship Amounts

The BCCI receives sponsorship amounts from various brands that sponsor different aspects of the Indian Premier League. The title sponsor pays a significant amount to have their brand name associated with the IPL. For instance, Vivo paid ₹4.4 billion in 2018-19 to be the title sponsor.

The Tata Group renewed their contract as the title sponsors of the Indian Premier League for a tenure of 5 years (2024–28) for ₹2,500 crore (US$310 million), the highest-ever sponsorship amount in the history of the league. The TATA Group previously held the title sponsorship rights for the IPL in 2022 and 2023.

Apart from the title sponsor, there are other official sponsors such as CEAT tires, Dream11, and Cred, which sponsor different aspects of the Indian Premier League. It is estimated that the BCCI receives around ₹2.10 billion from these official sponsors.

Sale of Broadcasting Rights

The BCCI sells the broadcasting rights to the TV channels that want to broadcast the Indian Premier League. For the first 10 years of the IPL, Sony owned the media rights and spent ₹82 billion on it. In 2018, Star Sports bought the rights for ₹164 billion for five years. The approximate cost of it per year is around ₹33 billion.

Half of the amount received by the BCCI from the sale of broadcasting rights is retained by them, and the remaining is given to the franchises of the participating teams.

Player Auction and Salary Cap

In the Indian Premier League, teams have to choose their players through an auction. It’s like a big auction where teams bid money to buy players for their team. Each team has a limit on how much money they can spend, called the salary cap. This helps keep things fair. 

Players who perform well in matches or have a good reputation can be expensive, while newer players might be cheaper. The auction is exciting because teams have to decide who they want and how much they are willing to pay. 

Indian Premier League

Once the auction is over, players join their new teams and get paid salaries to play in the Indian Premier League. So, the auction and salary cap are important parts of how teams build their squads for the tournament.

From the perspective of the players, the IPL is an opportunity to earn a high salary, increase their brand value, and win the prize money. The prize money is divided equally among the players of the winning team.

However, the real motivation for the owners of the IPL teams to win the tournament is the brand value of their team. When an IPL team wins the tournament, it gets publicity, more supporters, and more viewership. This leads to more sponsors willing to pay more to sponsor their logo on the jersey of the IPL team.

Fan Engagement and Stadium Economics

Fan Engagement and Stadium Economics are crucial aspects of the IPL experience. Teams work hard to keep fans excited and involved, offering various activities and interactions both inside and outside the stadium. This includes fan zones, where supporters can participate in games and win prizes, as well as meet-and-greet sessions with players. 

Indian Premier League

The atmosphere in the stadium is electric, with fans cheering loudly for their favorite teams. Stadium economics play a significant role too, as teams rely on ticket sales and concessions to generate revenue during matches. The more fans that attend, the more money the teams can make.

Additionally, stadiums also offer sponsorship opportunities, with brands showcasing their products and services to a captive audience. Overall, fan engagement and stadium economics are essential for creating a vibrant and profitable IPL experience for both teams and supporters alike.

Challenges and Controversies

Challenges and controversies are part of the IPL journey. Sometimes, some disagreements or problems need to be solved. For example, there might be issues with match-fixing or players breaking rules. These controversies can affect the reputation of the league and its teams. Additionally, there are challenges like bad weather or logistical issues that can disrupt matches. The Indian Premier League and its organizers work hard to address these challenges and controversies to ensure fair play and maintain the integrity of the tournament. Despite these obstacles, the IPL continues to be a thrilling event that brings people together to celebrate cricket and sportsmanship.

Indian Premier League

 Future Outlook and Expansion

Looking ahead, the future of the Indian Premier League looks bright, with potential for expansion and growth. As the league continues to gain popularity both in India and globally, there may be opportunities to add more teams from different cities or regions, allowing more fans to participate and enjoy the excitement of IPL cricket. 

Additionally, advancements in technology and digital platforms could enhance the viewing experience for fans, making it easier for them to follow their favorite teams and players. With increasing interest from sponsors and broadcasters, the IPL’s financial prospects are promising, which could lead to higher player salaries and investments in infrastructure. 

Overall, the future of the IPL is full of possibilities, and fans can look forward to more thrilling matches and memorable moments in the years to come.


In conclusion, IPL’s business model is a fascinating blend of sports and commerce, with the Board of Control for Cricket in India (BCCI) at its helm. As the governing body, the BCCI orchestrates the league’s operations and secures revenue through sponsorships and broadcasting rights sales. 

Meanwhile, Indian Premier League teams, owned by private entities, shoulder significant expenses while relying heavily on sponsorships for revenue. For players, the IPL offers both financial rewards and opportunities to enhance their brands.  

Indian Premier League

Beyond the cricketing action, the Indian Premier League serves as a prime example of how sports can be a thriving business venture. It brings together fans from diverse backgrounds to revel in the excitement of competitive matches and support their favorite teams. Ultimately, the Indian Premier League underscores the intertwining of sportsmanship and entrepreneurship, demonstrating how sports leagues can flourish as both sources of entertainment and engines of economic growth.

-Abhinash Pritiraj


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